OOH
OOH (Out of Home) advertising is used to reach consumers outside their home through various forms of media placed in public places. These include billboards, videotrons, digital totems, and LED pylons. OOH media can display content in the form of images, videos, and text. It provides high exposure to a wide audience, making it an effective way to increase brand awareness. Additionally, OOH media can provide interactive experiences through augmented reality or QR codes.
Branding electric trains involves placing advertisements on KRL trains through stickers or wraps on the train's exterior, including the sides, front, back, or top. This form of promotion offers several advantages, such as wide reach in densely populated areas, targeted audiences based on specific routes, and effective brand awareness through prolonged exposure to the ads.
